This thought provoking book is all about how little things can make a big difference as you prepare to promote your business. It focuses on how and why some messages, products and behaviors seem to spread just like viruses, while others do not. This book will walk you through the concepts of: Law of the Few; Stickiness Factor; and Power of Context. Each of these concepts are key components of thinking through your own messaging and promotion.

Check out a Question & Answer session with Malcolm Gladwell about The Tipping Point