Sales…Remember the Golden Rule and Cut the Canine Crap is a chapter about building a repetitive sales process and treating customers the way you want to be treated. This is a chapter for everyone because everyone is in sales (I mean everyone), whether they realize it or not. You will learn how to avoid being a humping dog and to create sales by treating people with respect and avoiding aggression. Finally, you will learn to successfully close a deal.

The key is learning to sell effectively while building relationships. This chapter will show you how to create a selling strategy that keeps money coming in from renewals and repeat customers.