Leveraging Technology…Only To Improve or Enhance is a chapter about evaluating and building business processes through the use of technology without going overboard. Technology should be used to enhance, improve, and grow your business, not overload your business. Most importantly, this chapter is a reminder that business is about building and strengthening relationships with your customers, and technology should be used to improve these relationships.

By the end of the chapter, you will understand and improve the use of the technology you already have in place. Leveraging Technology will provide you with the keys to making the most out of your business.