Activate Your Marketing

Activate Your Marketing is a chapter about creative and cost effective ways to build a dynamic marketing plan to grow your business. Thinking outside the “donut box” will enable you to get your small business off the ground and bring in customers. Active marketing will help you attract customers to your business, while keeping your advertising costs low.
Most importantly, you will learn to develop the necessary social skills to sell yourself and your business to your customers. Activate Your Marketing will give you some creative ideas on successfully marketing your business on a tight budget.

The web site is set up with tabs for Articles, Examples, Recommended Reading and Web Links that are related to the concepts discussed in Chapter 3 of the book. You can click on the highlighted text embedded throughout the website, use the menu bars under each section or use the search function. Please use these references to enhance your knowledge and wisdom. If you have questions, comments, suggestions or would like to contribute information for others to see please contact us.

“Business only has two functions – marketing and innovation.”
Peter F. Drucker

“People don’t want to be “marketed to:” they wan to be “communicated with”.”
Flint McGlaughlin

“You must have mind share before you can have market share.”
Christopher M. Knight

“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
Al Ries

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